There has been a lot of talk recently about Delta bringing back free meals to the economy cabin for transcontinental (JFK-LAX & JFK-SFO, for now) flights, and it has raised questions about customer loyalty, profitability, and if other airlines (United and American) will take note of this and do the same.
I can’t speak to profitability or making customers (more) loyal, but as someone who flies across the country regularly, it is comforting to know that even if I don’t get my upgrade, I will get a meal… …Not to say that I would turn down an upgrade, by any means! 😉 This is even nicer for tight connections when I can’t swing by the SkyClub to grab a bite before the flight.
Admittedly, I’ll be sad to see the Fruit & Cheese plate go, which leaves me wondering if this means we will be able to make dietary requests in economy the same way we can when booking First/Business class tickets. Overall, I am excited for other transcontinental routes potentially adopting this.